Here’s another example for you guys, this is an ad for a professional astrologist who does horoscopes for people.
And he solves everyone’s problems! Business or Love problems, are you seeing this!? it is a complete revelation! He can change your life guys!
Just kidding, let’s get to the Ad Breakdown. So we have a headline that starts by calling out the target audience by location which is a decent start. Here’s where they start losing the reader, “Are you looking for an astrologer?” Now, no one is looking for an astrologer. When people think of astrology they think about looking at stars and space, not solving their love problems or business problems.
Now the third line could have been easily reframed to replace the second line. “Do you want to solve your love problems easily?” Now we went with one angle because we should only use one angle at a time for an ad, we can use different angles in separate ads and test them later on.
This ad doesn’t present the problem before presenting the solution, it presents the solution before presenting the problem which does not make sense. Then it talks about the guy’s 15+ years of experience without further discussing how they will help them.
Now I don’t know much about, nor do I care about astrology but I can show you how to reorganize the ad structure to increase conversions.
’Attention Bay Area!
Do you want to Solve Your Love Problems Easily?
Are you experiencing arguments with your partner?
Is there miscommunication in your relationship?
Does your partner think you’re unreasonable?
[Guy’s name] can help by [insert method]
Book a free call with us to fix your relationship!’
Now this is a simple PAS (Problem, Agitate, Solve) formula that grabs the audience’s attention by calling out their location and the problem that they are dealing with, agitates the problem by bringing up pain points that the audience is dealing with, and bringing the solution (product/service) that alleviates the pain that the audience is feeling.
Having a simple formula like this for your ad structure will make it very easy for you to create the copy for your ad and will make the process much smoother!
If you like how this is done and want to start running ads or increase your ad conversion, email me directly at mikel@mcresultsmarketing.com !
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