Here is a fencing ad (translated) that I analyzed.
Headline:
Parents from [Location]! Is your child moving all the time, angry and discouraged?
Body copy:
Take him to a fencing class
Helps release aggression in a controlled environment.
Discharge of anger in an artistic way.
Sensitive and patient coach with five years of experience with children.
Offer:
Fill out the form to register for a free training class.
In this ad we have a fencing program for kids.
This is a pretty good ad, some of it was lost in translation but overall has a good structure.
First, we have a headline that grabs the attention with a direct problem.
Then they have a solution which is to bring the kid to a fencing class. This is what I coined as the P-S Framework. It is a direct problem solve ad. These ads are short sweet and straight to the point. The P-S Framework is a shorter form of PAS (Problem, Agitate, Solve) in most cases PAS works the best but just P-S it works smoothly here.
Then the offer is to fill out the form for a free class, offering free things at the start can reduce the threshold of a lead so the staircase can be smooth and gradual. I can say I like this ad. That is all for Daily Ad Breakdown #5
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