Hey everyone, this is an ad for a pest control company. So let’s break it down.
“ARE YOU TIRED OF COCKROACHES IN YOUR HOME?
⠀
We make your home free from pests.
Don't waste money on expensive traps that never work and cheap poisons that could end up harming you and your loved ones.
Instead, let us remove them permanently. WE GUARANTEE YOU'LL NEVER SEE ANOTHER COCKROACH AGAIN.
⠀
SERVICES WE SPECIALIZE IN:
●Cockroaches elimination
●Bedbugs eradication
●Mosquitoes Control
●Termites control
●Rats elimination
●Bats elimination
●Snakes elimination
●House flies elimination
●Fleas elimination
Book now to claim your (free inspection + 6 months money-back guarantee), only available this week.
Send us a message on WhatsApp to schedule your fumigation appointment.
Click the link below.”
The headline exists! In most cases, I see ads that don’t have a headline and it’s just two paragraphs of text. Now the headline is simple and straight to the point, with no crazy wordplay or metaphors just direct “Are You Tired Of [Problem]”.
Next, we eliminate the alternative options by highlighting the negative aspects of them. It has a guarantee which I rarely see in advertising which is great. It shows that they believe in the results that they give!
Now the next part is something that I would consider unnecessary because they aren’t going with one angle, they are going with 9 different angles, now they could create a different advert for every single one of those and test the best-performing ones. It’s like someone who is trying to punch through a wooden board in the least amount of strikes. They should strike one single point consistently to get it to break instead of hitting a bunch of different spots hoping it will break. It’s the same with advertising, you want to use the same angle throughout the ad and you can test different angles on different ads.
I like this Call-To-Action but I would only slightly change it around a bit
“Book now to claim your Free Inspection, only available this week.
6 Month Money Back Guarantee!
Send us a message on WhatsApp to Get Rid Of Those Annoying Cockroaches!”
Overall, this ad is pretty good and there are still lessons to be learned from this. Thank you for reading Daily Ad Breakdown #10 (Increasing Ad Conversions)!
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