I see most businesses make tiny mistakes that make them waste plenty of time.
These few simple tricks have saved clients time and effort that they need. If you want to get more clients then this article is for you.
I’ve seen so many businesses struggle getting clients.
You know what the worst part is? The solution is so easy.
Businesses have spent money on a website, set up an instagram, and even went as far as putting up content on every social media platform… all to no avail.
One story stood out to me, and we can all learn from this photographer
There was one photographer in Highschool who had over 2,000+ different shots throughout his social media and didn’t close any clients because he didn’t know this one thing…
Why Most Fail To Get Clients
He was confused… and he wasn’t the only one who was.
Why didn’t he get any clients even though he had a ton of work out there? I mean he had thousands of posts all throughout social media, his website was professional but he still got no clients.
Get Clients Easy
Eventually the Highschool student got to college…
Throughout that time he got paid internships and did free work for a while.
He graduates and he has no excuse now… He can’t say it’s because he has no experience or that he was still a student.
With a 5,000+ shot portfolio with only the best shots included… he still couldn’t get any clients.
What Needed To Change?
After weeks of research he found the things he was already doing. Building a portfolio, having a professional website, posting his content on social media etc.
Then he looked at other businesses and he found out how they did marketing…
He realized they used paid traffic and had a specific niche
He was using organic traffic but he didn’t have a niche…
Those 5,000+ shots he collected were of weddings, nature, city life, sports, landscape, etc.
It wasn’t that he was bad at taking pictures; he just didn’t have a niche.
Any potential clients wouldn’t trust him to do a good job for what they needed.
Then, he was asking to do photography for big companies and brands that varied throughout different niches which didn’t help.
Big companies/brands already have plenty of trusted photographers with experience.
He also emailed the same copy and paste novel-sized message to every company he wanted to work with.
Nobody wants to read a novel that is sent to them in an email.
Here’s How He Immediately Got Clients…
And how You Can Too
This photographer used the marketing principles that he saw in other businesses…
He chose a niche, he started talking to potential clients on a local scale and started sending out simple emails…
Then he started to get more clients.
He started to run ads and… it didn’t work out that well for him he got 500 clicks with zero clients.
So now he has to figure out a way to somehow get clients faster but he’s tried practically everything.
So he goes back to meta ads and spends 4 MONTHS learning how to run meta ads to be profitable.
Then he spent YEARS of study to figure out the right formula to get clients consistently
If everything he learned throughout the years was listed out, it would fill The Great Wall of China.
Simple Trick to Marketing
Now running ads can be done in many ways… And here is one of the shortcuts that we can learn from him.
Make ads measurable by adding a response mechanism. A call to action in every ad that asks the prospect to do something.
Now you can measure. Test. Figure out what works and what doesn’t. Testing the way is to get clients easily.
One of the first things I do when I start working with a client is implement this simple rule:
“Every ad we run needs to be measurable, no exceptions.”
Just solid results.
There’s plenty of ways to do this and it’s doable for every single business, yours included. If you want to know how we would do this in your business, get in touch with us today.
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