Welcome to the first Comprehensive Ad Breakdown, in this series you will see how Ads are structured, the similarities between niches, and the special cases of Ads with different structures.
Alright, so we have a flower shop that is retargeting to people who have already clicked on the link and put something in the shopping cart. Retargeting allows you to give the ad to people who have already shown interest in your product/service by clicking on your website, or contact form.
Since the target audience is already familiar with your product, you don’t need to explain your product or what you do, you just need to show off the benefit and remind them of why they should buy. In this case, the flower shop did that well by showing the testimonial which connected a feeling of joy to their product and brought the message of “If you buy these flowers, you will brighten your day”. The description was brief because the viewer knows about the product, and the call to action is clear and tells the viewer exactly what to do, which is great because you always want to make things as clear as possible for the viewer.
Retargeting reuses the leads that you already generated and pushes more ads toward them, which in turn increases conversions for you at a lower cost. Most businesses overlook this and spend more on generating new leads when in reality they just need to be reminded that you exist. People who are more familiar with you will be more likely to buy from you, so when people see your ads multiple times after they already clicked on your website.
That will be all for the first Daily Comprehensive Ad Breakdown. Thank you for reading!
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